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Amazon
Amazon is the world's largest online marketplace, recognized by its smile logo and vibrant Amazon Orange (#FF9900) on dark blue backgrounds.
Complete colour palette with hex codes, RGB, HSL, and OKLCH values.
Industry
E-commerce
Colours
3
More E-commerce
Amazon Orange
primary
HEX
#FF9900
RGB
rgb(255, 153, 0)
HSL
hsl(36, 100%, 50%)
OKLCH
oklch(77% 0.174 64.55)
Nearest Tailwind Match
amber-500
Dark Blue
background
HEX
#232F3E
RGB
rgb(35, 47, 62)
HSL
hsl(213, 28%, 19%)
OKLCH
oklch(30% 0.032 254.30)
Nearest Tailwind Match
gray-800
White
text
HEX
#FFFFFF
RGB
rgb(255, 255, 255)
HSL
hsl(0, 0%, 100%)
OKLCH
oklch(100% 0.000 89.88)
Nearest Tailwind Match
white