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xAI

Elon Musk's AI company behind Grok, one of the world's most highly valued AI startups. Stark monochrome brand — near-black backgrounds with warm off-white type, no accent colour.

Complete colour palette with hex codes, RGB, HSL, and OKLCH values.

Visit x.ai Official Brand Guidelines

Industry

AI

Colours

2

#1e1f22

Near Black

background

HEX
#1e1f22
RGB
rgb(30, 31, 34)
HSL
hsl(225, 6%, 13%)
OKLCH
oklch(24% 0.006 271.17)
Nearest Tailwind Match
zinc-900
#f9f8f7

Warm White

text

HEX
#f9f8f7
RGB
rgb(249, 248, 247)
HSL
hsl(30, 14%, 97%)
OKLCH
oklch(98% 0.002 67.80)
Nearest Tailwind Match
stone-50