Uber

Uber is a global ride-sharing platform with a minimalist black and white brand identity. The core palette is pure black (#000000) and white (#FFFFFF), with subtle grays and blue for supporting elements.

Complete colour palette with hex codes, RGB, HSL, and OKLCH values.

Visit uber.com Official Brand Guidelines

Industry

Transportation

Colours

More Transportation

Lyft

3 colours

#000000

Black

primary

HEX

#000000

RGB

rgb(0, 0, 0)

HSL

hsl(0, 0%, 0%)

OKLCH

oklch(0% 0.000 0.00)

Nearest Tailwind

black #000000

#FFFFFF

White

background

HEX

#FFFFFF

RGB

rgb(255, 255, 255)

HSL

hsl(0, 0%, 100%)

OKLCH

oklch(100% 0.000 89.88)

Nearest Tailwind

white #ffffff