A mid-tone orange, notable for its bold character.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is Amazon's primary colour.

Colour Values

HEX

#ff9900

RGB

255, 153, 0

HSL

36, 100, 50

OKLCH

oklch(77.20% 0.1738 64.55)

Contrast Analysis

Against White

2.14

Very poor

Against Black

9.81

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

2.66

Excellent
Input Colour
Nearest Match
Distance: 2.66

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
amber-500
Brand accent
yellow-600
Complementary accent
blue-500
Text & UI elements
slate-800
Backgrounds & borders
slate-200