A soft shade of deep azure.

  • Commonly used for Backgrounds, Text, and Subtle borders
  • This is Amazon's background colour.

Colour Values

HEX

#232f3e

RGB

35, 47, 62

HSL

213, 28, 19

OKLCH

oklch(30.11% 0.0319 254.30)

Contrast Analysis

Against White

13.57

Good

Against Black

1.55

Very poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

2.76

Excellent
Input Colour
Nearest Match
Distance: 2.76

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
gray-800
Brand accent
slate-800
Complementary accent
stone-700
Text & UI elements
slate-800
Backgrounds & borders
slate-200