A bold shade of mid-tone vermillion.

  • Commonly used for Call-to-action buttons, Promotional content, Beta features, Social sharing, and Entertainment elements
  • This is Instagram's primary colour.

Colour Values

HEX

#ff7a00

RGB

255, 122, 0

HSL

29, 100, 50

OKLCH

oklch(72.30% 0.1897 50.54)

Contrast Analysis

Against White

2.61

Very poor

Against Black

8.04

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

2.96

Excellent
Input Colour
Nearest Match
Distance: 2.96

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
orange-500
Brand accent
amber-600
Complementary accent
blue-500
Text & UI elements
slate-800
Backgrounds & borders
slate-200