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Colour Explorer

A bold vermillion in mid-tone tones.

  • Commonly used for Call-to-action buttons, Promotional content, Beta features, Social sharing, and Entertainment elements
  • This is 7-Eleven's primary colour.

Colour Values

HEX

#ff6a13

RGB

rgb(255, 106, 19)

HSL

hsl(22, 100, 54)

OKLCH

oklch(70.13% 0.1996 43.67)

Contrast Analysis

Against White

2.87

Very poor

Against Black

7.32

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

2.32

Excellent
Input Colour
Nearest Match
Distance: 2.32

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
orange-500
Brand accent
orange-600
Secondary accent
teal-300
Text & UI elements (primary-tinted)
stone-900
Main background (primary-tinted)
neutral-100
Card background (primary-tinted)
stone-50
Borders (primary-tinted)
stone-200
Muted backgrounds (primary-tinted)
zinc-100