A mid-tone royal blue, notable for its bold character.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is Instagram's primary colour.

Colour Values

HEX

#7638fa

RGB

118, 56, 250

HSL

259, 95, 60

OKLCH

oklch(54.50% 0.2619 289.05)

Contrast Analysis

Against White

5.65

Good

Against Black

3.72

Poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

1.45

Excellent
Input Colour
Nearest Match
Distance: 1.45

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
violet-600
Brand accent
violet-700
Complementary accent
lime-300
Text & UI elements
slate-800
Backgrounds & borders
slate-200