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Colour Explorer

A vibrant deep indigo.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is FedEx's secondary colour.

Colour Values

HEX

#4d148c

RGB

rgb(77, 20, 140)

HSL

hsl(268, 75, 31)

OKLCH

oklch(36.38% 0.1767 297.97)

Contrast Analysis

Against White

11.70

Good

Against Black

1.79

Very poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

2.30

Excellent
Input Colour
Nearest Match
Distance: 2.30

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
violet-900
Brand accent
violet-900
Secondary accent
lime-700
Text & UI elements (primary-tinted)
zinc-900
Main background (primary-tinted)
neutral-100
Card background (primary-tinted)
zinc-50
Borders (primary-tinted)
zinc-200
Muted backgrounds (primary-tinted)
gray-100