A vibrant cerulean in deep tones.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is Gap's primary brand colour.

Colour Values

HEX

#000080

RGB

0, 0, 128

HSL

240, 100, 25

OKLCH

oklch(27.11% 0.1879 264.05)

Contrast Analysis

Against White

16.01

Good

Against Black

1.31

Very poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

5.70

Good
Input Colour
Nearest Match
Distance: 5.70

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
violet-950
Brand accent
violet-950
Complementary accent
lime-700
Text & UI elements
slate-800
Backgrounds & borders
slate-200