A mid-tone fuchsia with bold undertones.

  • Commonly used for Accent colors, Brand elements, Featured content, Social media themes, and Creative applications
  • This is Lyft's primary colour.

Colour Values

HEX

#ff00bf

RGB

255, 0, 191

HSL

315, 100, 50

OKLCH

oklch(66.85% 0.2857 343.81)

Contrast Analysis

Against White

3.50

Poor

Against Black

6.00

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

8.23

Good
Input Colour
Nearest Match
Distance: 8.23

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
pink-500
Brand accent
pink-500
Complementary accent
green-400
Text & UI elements
slate-800
Backgrounds & borders
slate-200