A bold red in deep tones.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is Target's primary brand colour.

Colour Values

HEX

#cc0000

RGB

204, 0, 0

HSL

0, 100, 40

OKLCH

oklch(53.08% 0.2178 29.23)

Contrast Analysis

Against White

5.89

Good

Against Black

3.57

Poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

4.89

Excellent
Input Colour
Nearest Match
Distance: 4.89

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
red-700
Brand accent
red-700
Complementary accent
teal-400
Text & UI elements
slate-800
Backgrounds & borders
slate-200