A bold golden in mid-tone tones.

  • Commonly used for Warning messages (softer than red), Highlighting important content, Review or pending states, Rating elements, and Attention-grabbing accents
  • This is Best Buy's primary colour.

Colour Values

HEX

#ffed31

RGB

255, 237, 49

HSL

55, 100, 60

OKLCH

oklch(93.21% 0.1861 103.49)

Contrast Analysis

Against White

1.21

Very poor

Against Black

17.41

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

4.63

Excellent
Input Colour
Nearest Match
Distance: 4.63

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
yellow-300
Brand accent
yellow-300
Complementary accent
indigo-500
Text & UI elements
slate-800
Backgrounds & borders
slate-200