A bold shade of mid-tone golden.

  • Commonly used for Warning messages (softer than red), Highlighting important content, Review or pending states, Rating elements, and Attention-grabbing accents
  • Used on the Mailchimp website, and Mailchimp's brand palette.

Colour Values

HEX

#ffe01b

RGB

255, 224, 27

HSL

52, 100, 55

OKLCH

oklch(90.51% 0.1836 98.78)

Contrast Analysis

Against White

1.32

Very poor

Against Black

15.93

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

2.41

Excellent
Input Colour
Nearest Match
Distance: 2.41

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
yellow-300
Brand accent
yellow-300
Complementary accent
blue-600
Text & UI elements
slate-800
Backgrounds & borders
slate-200