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Colour Explorer

A bold golden in mid-tone tones.

  • Commonly used for Warning messages (softer than red), Highlighting important content, Review or pending states, Rating elements, and Attention-grabbing accents
  • This is Klaviyo's primary colour.

Colour Values

HEX

#ffd500

RGB

rgb(255, 213, 0)

HSL

hsl(50, 100, 50)

OKLCH

oklch(88.28% 0.1811 94.46)

Contrast Analysis

Against White

1.42

Very poor

Against Black

14.77

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

3.06

Excellent
Input Colour
Nearest Match
Distance: 3.06

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
yellow-400
Brand accent
yellow-500
Secondary accent
sky-500
Text & UI elements (primary-tinted)
stone-800
Main background (primary-tinted)
stone-50
Card background (primary-tinted)
stone-50
Borders (primary-tinted)
stone-200
Muted backgrounds (primary-tinted)
stone-100