A mid-tone crimson with bold undertones.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is Audi's primary colour.

Colour Values

HEX

#f50537

RGB

245, 5, 55

HSL

348, 96, 49

OKLCH

oklch(61.34% 0.2459 22.42)

Contrast Analysis

Against White

4.23

Poor

Against Black

4.96

Good

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

4.56

Excellent
Input Colour
Nearest Match
Distance: 4.56

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
red-500
Brand accent
red-600
Complementary accent
emerald-300
Text & UI elements
slate-800
Backgrounds & borders
slate-200