A vibrant shade of mid-tone red.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • Used on McDonald's and Shell's brand palettes.

Colour Values

HEX

#da291c

RGB

218, 41, 28

HSL

4, 77, 48

OKLCH

oklch(57.46% 0.2126 29.55)

Contrast Analysis

Against White

4.87

Good

Against Black

4.32

Poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

2.03

Excellent
Input Colour
Nearest Match
Distance: 2.03

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
red-600
Brand accent
red-600
Complementary accent
cyan-400
Text & UI elements
slate-800
Backgrounds & borders
slate-200