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Colour Explorer

A bold deep crimson.

  • Commonly used for interactive elements like buttons and links, secondary interface elements, visual indicators and status markers, decorative accents and highlights, and background elements and containers
  • This is H&M's primary colour.

Colour Values

HEX

#cc071e

RGB

rgb(204, 7, 30)

HSL

hsl(353, 93, 41)

OKLCH

oklch(53.39% 0.2144 25.84)

Contrast Analysis

Against White

5.81

Good

Against Black

3.62

Poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

3.57

Excellent
Input Colour
Nearest Match
Distance: 3.57

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
red-700
Brand accent
red-700
Secondary accent
green-500
Text & UI elements (primary-tinted)
stone-900
Main background (primary-tinted)
neutral-100
Card background (primary-tinted)
zinc-50
Borders (primary-tinted)
stone-200
Muted backgrounds (primary-tinted)
zinc-100