A bold shade of deep azure.

  • Commonly used for primary actions, links, and brand elements
  • This is Best Buy's accent colour.

Colour Values

HEX

#0a4abf

RGB

10, 74, 191

HSL

219, 90, 39

OKLCH

oklch(45.39% 0.1931 261.69)

Contrast Analysis

Against White

7.65

Good

Against Black

2.74

Very poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

3.87

Excellent
Input Colour
Nearest Match
Distance: 3.87

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
blue-800
Brand accent
blue-800
Complementary accent
yellow-600
Text & UI elements
slate-800
Backgrounds & borders
slate-200