A bold azure in deep tones.

  • Commonly used for primary actions, links, and brand elements
  • This is Walmart's primary colour.

Colour Values

HEX

#0071ce

RGB

0, 113, 206

HSL

207, 100, 40

OKLCH

oklch(54.78% 0.1668 252.60)

Contrast Analysis

Against White

4.94

Good

Against Black

4.25

Poor

Matching Algorithm

Method

Using LAB colour space for perceptually accurate matching (CIE94 formula).

Distance

9.50

Good
Input Colour
Nearest Match
Distance: 9.50

Colour Combinations

Monochromatic

Complementary

Analogous

Triadic

Brand Palette

Primary brand color
blue-500
Brand accent
sky-700
Complementary accent
amber-600
Text & UI elements
slate-800
Backgrounds & borders
slate-200